Content + SocialContent + SocialPerformance-led paid social. Layered onto organic or run standalone. Creative testing is the work. Spend stays yours to control. We stop when the numbers stop.
Your organic feed is on. People engage. Now you want to pour fuel on the fire. Paid amplifies what organic has already proven works - not the other way around.
When someone books a consultation they usually become a patient. You know the lifetime value. You know the cost per call you can sustain. What you need is someone to run the creative testing that hits that number.
You know your cost per cover. You know your margin. Paid social can drive Tuesday-night covers at a cost that clears. We test until the math works or we tell you it will not.
£2,000/month client ad spend is the realistic floor. Below that the testing cycle is too slow to produce clean signal inside a month. We will tell you if your economics do not clear at your stated spend.
Meta (Facebook + Instagram) is primary for most local businesses. TikTok for audiences under 35 when the creative suits it. Google Performance Max for service businesses with high-intent local search. We pick based on your economics, not on platform loyalty.
Seven-day click, one-day view for Meta. Thirty-day click for Google. We reconcile against your internal first-touch data monthly. Attribution is a conversation, not an assertion.
When cost per acquired customer exceeds their twelve-month contribution margin for two consecutive months, with no path to recovery. We will flag it in the monthly readout and recommend pausing. That is unusual with organic-paired clients; more common with paid-only launches.
Plus your client-controlled ad spend. Three-month minimum to let the testing programme land. No kill fee thereafter.