Content + SocialContent + SocialA boutique's Instagram is the shop window that never shuts. It has to do what the physical window does - invite, curate, reward the return visit. Most boutique feeds do none of that. We fix it.
The boutique's value proposition is the selection. Curation content - the why behind the picks - converts better than product-stills-and-prices.
Off-hours engagement drives in-hours footfall. A well-built boutique feed earns its returns between 10 p.m. and 7 a.m.
A boutique that runs content instead of sales builds price integrity. Customers come for the selection, not the twenty per cent off.
New arrivals treated as magazine features. Stylist's notes, context, not just catalogue stills.
Four or five a year. The season, the colour story, the buyer's picks.
The people behind the products. Trust compounds with proximity.
The room, at service. Quiet, observational, aspirational.
Customers styling the picks. Community as marketing.
Existing-customer content that brings their friends in. Retention as acquisition.