Studio 30 MarketingContent + Social
Industry · Local service businesses

Trust at the scale of your postcode.

For plumbers, electricians
and every great local trade

The best local service business in your postcode usually is not the one on page one of Google. It is the one whose feed the neighbourhood knows. We build that feed.

The argument

Why content works.

Three reasons

Postcode as audience.

A local trade does not need a million followers. They need the right two thousand - the neighbours who hire local. Content aimed at a specific postcode outperforms broad reach every time.

Job-site content as trust signal.

A ninety-second reel of a job done well is worth more than a page of Checkatrade reviews. The feed becomes the proof.

Testimonial-as-editorial, not pop-up.

A customer story shot editorially - their kitchen, their voice, the job as they saw it - reads differently than a star-rating carousel. Trust compounds.

Content patterns

Six formats.

Tested, packaged
F.01

Job-site mini-films

Ninety-second documentary of a job start to finish. Edited like a short film.

F.02

Postcode films

One local story per month - the area, the people, the trade inside it.

F.03

Craft process reels

The materials, the tools, the rhythm. Craft made visible.

F.04

Customer stories

Shot on location, at the work. Three questions, one paragraph caption.

F.05

Team profiles

Everyone on the crew, rotated quarterly. Names, stories, trades learned.

F.06

Seasonal service drops

Content cycles matched to the seasons the trade runs on.

Start the brief.

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