Content + SocialContent + SocialBloom Dental walked in at 2,400 followers and a feed that looked like the template every dental practice in London uses. They walked out with a brand content system and a patient-acquisition dashboard that finally made the numbers legible to the clinical team.
Three agencies previously. All three shipped template content. The principal dentist wanted a feed that looked like the practice, not a feed that looked like every other dental practice in London. She also wanted numbers she could defend to the clinical team - not "engagement rate," but new-patient attribution.
Five-page voice sheet written in week one. Patient-first, warmth-without-saccharine, clinical-language-when-clinical, everyday-language-elsewhere. Every post since is written from it.
Thirty shot types tuned to the practice: treatment-journey reels, tech-explainers, patient-chair portraits, practice-day films. Ready for any shoot day.
Three signature reel formats: the treatment journey (8-12 shots, 30-60 seconds), the technology explainer (static title, 4 close-ups, 1 pull-quote), the patient story (3 portraits, one paragraph caption). Ships were predictable from week two.
GA4 + Meta Business + practice-management data stitched together. Clinical team reads new-patient attribution every Monday. They had never been able to read this before.
The document every caption was written from. Read by every team member. Referenced in every monthly review.
Thirty photo and video shot types. Ready for any shooter, any day, any patient consent.
Three formats, infinitely re-mixable. Signature enough to be recognisable, flexible enough to keep the feed from looking templated.
Clinical team readable. Attribution, patient LTV, cost per new patient. Every Monday.
DM-first patient care. Two touchpoints inside 48 hours, every enquiry.
Existing-patient content that earned its word-of-mouth. The feed became a retention tool, not just an acquisition one.